Evaluation of ‘Be Clear on Cancer: Regional Ovarian Cancer Awareness Campaign’ published by NCRAS

An evaluation report on the impact of the 2014 Be Clear on Cancer: Regional Ovarian Cancer Awareness Campaign will be published soon on 28 October. The campaign’s objective was to raise public awareness of the symptoms associated with ovarian cancer, with the purpose of encouraging women to see their GP as soon as possible – enabling diagnosis and intervention at an earlier disease stage. The  key message was “Feeling bloated, most days, for three weeks or more could be a sign of ovarian cancer. Tell your doctor”.

The evaluation found that the campaign, which ran for a month in the North West early in 2014, was successful in raising awareness of symptoms of ovarian cancer with increased numbers of women visiting their GP with the symptom. But it did not appear to have an impact on the number of ovarian cancers diagnosed, nor the stage of disease at diagnosis.